Studio Notes Blog

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Why Every Brand Needs a Style Guide

I believe that every business is a brand, and every brand needs a style guide. It doesn’t matter if you are a dentist or a lifestyle blogger - having a consistent style guide will help build trust and professionalism with your customers.

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The 5 logo assets you need for your website

Chances are, if you have a business, you already have a logo. But is your one and only logo doing its job? Does it “look” or “fit” better in some places than others? Maybe your logo needs some cousins. Having a few variations of your logo (horizontal, one color, icon, etc) can help you cover your various design needs, and create a cohesive look for your brand on-screen and off.

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How to choose the right fonts for your website

Fonts can be a bit overwhelming. There are an endless number of fonts to choose from - many of them great (and many of them not so good). Today I’m sharing some practical tips for diving into this font search, and coming out with a cohesive and beautiful font scheme that will leave a great first impression to your website visitors.

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How to choose a color scheme for your website

Ever wonder what makes a website look so good? It’s often that pitch-perfect color palette giving an irresistible, polished look. Learn more about where to look for color inspiration, how to choose complementary colors, how to set the mood of your site with color, and more.

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Get Ready for Q4: Planning Ahead with a Marketing Calendar

It’s almost that wonderful (yet crazy) time of year again: Quarter 4! If you are a small business or solopreneur, you are probably wearing all the hats - and the last thing you’re thinking about is getting that email campaign out or posting on social media. However you could be leaving money on the table by letting marketing go by the wayside. Here are 5 tips on how to get ready NOW to maximize your sales during 4th quarter with a little less scramble.

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Shopify vs. Squarespace

Ever wonder why I specialize in both Shopify and Squarespace web design? In my opinion these are two of the best website building platforms on the market. And while both are amazing, each has their place depending on your unique business needs. Looking to make the switch, but not sure where to start? Let’s dive in to see what might be the best fit for you.

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My Fave Design Tools

Want to hear the inside scoop on how this designer makes it happen? From web design platforms and how I make my graphics, to the best place to download fonts and vector art, I’m spilling the beans on all things design!

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Getting Started with Email Marketing

How do you make email marketing a consistent part of your business strategy, especially when you are a busy solopreneur or feeling inadequate in the design department? Here are some resources to get you started.

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